In this chapter we deal with the thorny issue of innovations and ‘best practices’ in risk communication. Firstly we deal with innovation and practice in the process of risk communication, focusing on one of the more significant areas of the former: new emergent approaches that reorientate practice around communities and new and evolving decentralised approaches. Secondly, we look at new communication patterns, emphasising the challenges of communicating with millennials and of cross-border communication. The third chapter of this chapter pays particular attention to technology infrastructure concerning innovations which allow rich media channels to be utilised. The final chapter discusses the challenges faced in embedding these innovations into practice.
|Title of host publication||Unknown|
|Editors||Karmen Poljanšek, Montserrat Marín Ferrer, Tom De Groeve, Ian Clark|
|Place of Publication||Italy|
|Publisher||EC - European Commission|
|Number of pages||8|
|State||Published - 1 Jun 2017|