Abstract
Mass customization (MC) relates to the ability to provide customized products or services through flexible processes in high volumes and at reasonably low costs. There exist different strategies for the degree of customization in product development. Determining the right strategy of customization is essential to the competitiveness of a company. To support managerial decision making, this paper proposes an integrated strategic evaluation framework based on the fuzzy Decision Making Trial and Evaluation Laboratory (DEMATEL) and the fuzzy Analytic Network Process (ANP) to assess effectively MC strategies in product development process with a real case study.
| Original language | English |
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| Title of host publication | Computational Intelligence – Foundations and Applications |
| Place of Publication | Singapore, Singapore |
| Pages | 229-235 |
| Volume | 1 |
| State | Published - Aug 2010 |
| Event | 2010 - 9th International FLINS Conference on Foundations and Applications of Computational Intelligence - Chengdu Duration: 2 Aug 2010 → 4 Aug 2010 Conference number: FLINS 2010 |
Publication series
| Name | Computer Engineering and Information Science |
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| Number | 4 |
Conference
| Conference | 2010 - 9th International FLINS Conference on Foundations and Applications of Computational Intelligence |
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| Country/Territory | China |
| City | Chengdu |
| Period | 2010-08-02 → 2010-08-04 |