TY - GEN
T1 - An integration of fuzzy analytic network process and fuzzy decision making for mass customization strategies
AU - Buyukozkan, Gulcin
AU - Çifçi, Gizem
AU - Ruan, Da
N1 - Conference code: FLINS 2010
PY - 2010
Y1 - 2010
N2 - Mass customization (MC) relates to the ability to provide customized products or services through flexible processes in high volumes and at reasonably low costs. There exist different strategies for the degree of customization in product development. Determining the right strategy of customization is essential to the competitiveness of a company. To support managerial decision making, this paper proposes an integrated strategic evaluation framework based on the fuzzy Decision Making Trial and Evaluation Laboratory (DEMATEL) and the fuzzy Analytic Network Process (ANP) to assess effectively MC strategies in product development process with a real case study.
AB - Mass customization (MC) relates to the ability to provide customized products or services through flexible processes in high volumes and at reasonably low costs. There exist different strategies for the degree of customization in product development. Determining the right strategy of customization is essential to the competitiveness of a company. To support managerial decision making, this paper proposes an integrated strategic evaluation framework based on the fuzzy Decision Making Trial and Evaluation Laboratory (DEMATEL) and the fuzzy Analytic Network Process (ANP) to assess effectively MC strategies in product development process with a real case study.
KW - Fuzzy decision making
KW - Mass customization
KW - Fuzzy analytic network process
UR - http://ecm.sckcen.be/OTCS/llisapi.dll/open/ezp_109452
UR - http://ecm.sckcen.be/OTCS/llisapi.dll/open/ezp_109452_2
UR - http://ecm.sckcen.be/OTCS/llisapi.dll/open/ezp_109452_3
U2 - 10.1142/9789814324700_0033
DO - 10.1142/9789814324700_0033
M3 - In-proceedings paper
SN - 978-981-4324-69-4
VL - 1
T3 - Computer Engineering and Information Science
SP - 229
EP - 235
BT - Computational Intelligence – Foundations and Applications
A2 - Ruan, Da
A2 - Kerre, Etienne E.
A2 - Ruan, Da
A2 - Chen, Guoqing
A2 - Li, Tianrui
A2 - Xu, Yang
PB - World Scientific Publishing Co. Pte Ltd
CY - Singapore, Singapore
T2 - 2010 - 9th International FLINS Conference on Foundations and Applications of Computational Intelligence
Y2 - 2 August 2010 through 4 August 2010
ER -