An integration of fuzzy analytic network process and fuzzy decision making for mass customization strategies

Gulcin Buyukozkan, Gizem Çifçi, Da Ruan

    Research outputpeer-review


    Mass customization (MC) relates to the ability to provide customized products or services through flexible processes in high volumes and at reasonably low costs. There exist different strategies for the degree of customization in product development. Determining the right strategy of customization is essential to the competitiveness of a company. To support managerial decision making, this paper proposes an integrated strategic evaluation framework based on the fuzzy Decision Making Trial and Evaluation Laboratory (DEMATEL) and the fuzzy Analytic Network Process (ANP) to assess effectively MC strategies in product development process with a real case study.

    Original languageEnglish
    Title of host publicationComputational Intelligence – Foundations and Applications
    Subtitle of host publicationProceedings of the 9th International FLINS Conference, FLINS 2010
    EditorsDa Ruan, Etienne E. Kerre, Da Ruan, Guoqing Chen, Tianrui Li, Yang Xu
    Place of PublicationSingapore, Singapore
    PublisherWorld Scientific Publishing Co. Pte Ltd
    Number of pages7
    ISBN (Electronic)9814324698, 9789814324694
    ISBN (Print)978-981-4324-69-4
    StatePublished - 2010
    Event2010 - 9th International FLINS Conference on Foundations and Applications of Computational Intelligence - Chengdu
    Duration: 2 Aug 20104 Aug 2010
    Conference number: FLINS 2010

    Publication series

    NameComputer Engineering and Information Science


    Conference2010 - 9th International FLINS Conference on Foundations and Applications of Computational Intelligence


    * This research has been financially supported by Galatasaray University Research Fund. E-mail: Gülçin Büyüközkan –;

    FundersFunder number
    Galatasaray University

      ASJC Scopus subject areas

      • Nuclear and High Energy Physics
      • Computational Theory and Mathematics
      • Information Systems

      Cite this