An integration of fuzzy analytic network process and fuzzy decision making for mass customization strategies

Gulcin Buyukozkan; Gizem Çifçi; Da Ruan

doi:10.1142/9789814324700_0033

An integration of fuzzy analytic network process and fuzzy decision making for mass customization strategies

Gulcin Buyukozkan
, Gizem Çifçi
, Da Ruan

Research output › peer-review

Abstract

Mass customization (MC) relates to the ability to provide customized products or services through flexible processes in high volumes and at reasonably low costs. There exist different strategies for the degree of customization in product development. Determining the right strategy of customization is essential to the competitiveness of a company. To support managerial decision making, this paper proposes an integrated strategic evaluation framework based on the fuzzy Decision Making Trial and Evaluation Laboratory (DEMATEL) and the fuzzy Analytic Network Process (ANP) to assess effectively MC strategies in product development process with a real case study.

Original language	English
Title of host publication	Computational Intelligence – Foundations and Applications
Subtitle of host publication	Proceedings of the 9th International FLINS Conference, FLINS 2010
Editors	Da Ruan, Etienne E. Kerre, Da Ruan, Guoqing Chen, Tianrui Li, Yang Xu
Place of Publication	Singapore, Singapore
Publisher	World Scientific Publishing Co. Pte Ltd
Pages	229-235
Number of pages	7
Volume	1
ISBN (Electronic)	9814324698, 9789814324694
ISBN (Print)	978-981-4324-69-4
DOIs	https://doi.org/10.1142/9789814324700_0033
State	Published - 2010
Event	2010 - 9th International FLINS Conference on Foundations and Applications of Computational Intelligence - Chengdu Duration: 2 Aug 2010 → 4 Aug 2010 Conference number: FLINS 2010

Publication series

Name	Computer Engineering and Information Science
Number	4

Conference

Conference	2010 - 9th International FLINS Conference on Foundations and Applications of Computational Intelligence
Country/Territory	China
City	Chengdu
Period	2010-08-02 → 2010-08-04

ASJC Scopus subject areas

Nuclear and High Energy Physics
Computational Theory and Mathematics
Information Systems

Access to Document

10.1142/9789814324700_0033License: Unspecified

Cite this

Buyukozkan, G., Çifçi, G., & Ruan, D. (2010). An integration of fuzzy analytic network process and fuzzy decision making for mass customization strategies. In D. Ruan, E. E. Kerre, D. Ruan, G. Chen, T. Li, & Y. Xu (Eds.), Computational Intelligence – Foundations and Applications: Proceedings of the 9th International FLINS Conference, FLINS 2010 (Vol. 1, pp. 229-235). (Computer Engineering and Information Science; No. 4). World Scientific Publishing Co. Pte Ltd. https://doi.org/10.1142/9789814324700_0033

Buyukozkan, Gulcin ; Çifçi, Gizem ; Ruan, Da. / An integration of fuzzy analytic network process and fuzzy decision making for mass customization strategies. Computational Intelligence – Foundations and Applications: Proceedings of the 9th International FLINS Conference, FLINS 2010. editor / Da Ruan ; Etienne E. Kerre ; Da Ruan ; Guoqing Chen ; Tianrui Li ; Yang Xu. Vol. 1 Singapore, Singapore : World Scientific Publishing Co. Pte Ltd, 2010. pp. 229-235 (Computer Engineering and Information Science; 4).

@inproceedings{e01c82e497f04ef48799acc2dae53348,

title = "An integration of fuzzy analytic network process and fuzzy decision making for mass customization strategies",

abstract = "Mass customization (MC) relates to the ability to provide customized products or services through flexible processes in high volumes and at reasonably low costs. There exist different strategies for the degree of customization in product development. Determining the right strategy of customization is essential to the competitiveness of a company. To support managerial decision making, this paper proposes an integrated strategic evaluation framework based on the fuzzy Decision Making Trial and Evaluation Laboratory (DEMATEL) and the fuzzy Analytic Network Process (ANP) to assess effectively MC strategies in product development process with a real case study.",

keywords = "Fuzzy decision making, Mass customization, Fuzzy analytic network process",

author = "Gulcin Buyukozkan and Gizem {\c C}if{\c c}i and Da Ruan",

note = "Score = 3; 2010 - 9th International FLINS Conference on Foundations and Applications of Computational Intelligence ; Conference date: 02-08-2010 Through 04-08-2010",

year = "2010",

doi = "10.1142/9789814324700\_0033",

language = "English",

isbn = "978-981-4324-69-4",

volume = "1",

series = "Computer Engineering and Information Science",

publisher = "World Scientific Publishing Co. Pte Ltd",

number = "4",

pages = "229--235",

editor = "Da Ruan and Kerre, \{Etienne E.\} and Da Ruan and Guoqing Chen and Tianrui Li and Yang Xu",

booktitle = "Computational Intelligence – Foundations and Applications",

address = "Singapore",

}

Buyukozkan, G, Çifçi, G & Ruan, D 2010, An integration of fuzzy analytic network process and fuzzy decision making for mass customization strategies. in D Ruan, EE Kerre, D Ruan, G Chen, T Li & Y Xu (eds), Computational Intelligence – Foundations and Applications: Proceedings of the 9th International FLINS Conference, FLINS 2010. vol. 1, Computer Engineering and Information Science, no. 4, World Scientific Publishing Co. Pte Ltd, Singapore, Singapore, pp. 229-235, 2010 - 9th International FLINS Conference on Foundations and Applications of Computational Intelligence, Chengdu, China, 2010-08-02. https://doi.org/10.1142/9789814324700_0033

An integration of fuzzy analytic network process and fuzzy decision making for mass customization strategies. / Buyukozkan, Gulcin; Çifçi, Gizem; Ruan, Da.
Computational Intelligence – Foundations and Applications: Proceedings of the 9th International FLINS Conference, FLINS 2010. ed. / Da Ruan; Etienne E. Kerre; Da Ruan; Guoqing Chen; Tianrui Li; Yang Xu. Vol. 1 Singapore, Singapore: World Scientific Publishing Co. Pte Ltd, 2010. p. 229-235 (Computer Engineering and Information Science; No. 4).

Research output › peer-review

TY - GEN

T1 - An integration of fuzzy analytic network process and fuzzy decision making for mass customization strategies

AU - Buyukozkan, Gulcin

AU - Çifçi, Gizem

AU - Ruan, Da

N1 - Conference code: FLINS 2010

PY - 2010

Y1 - 2010

N2 - Mass customization (MC) relates to the ability to provide customized products or services through flexible processes in high volumes and at reasonably low costs. There exist different strategies for the degree of customization in product development. Determining the right strategy of customization is essential to the competitiveness of a company. To support managerial decision making, this paper proposes an integrated strategic evaluation framework based on the fuzzy Decision Making Trial and Evaluation Laboratory (DEMATEL) and the fuzzy Analytic Network Process (ANP) to assess effectively MC strategies in product development process with a real case study.

AB - Mass customization (MC) relates to the ability to provide customized products or services through flexible processes in high volumes and at reasonably low costs. There exist different strategies for the degree of customization in product development. Determining the right strategy of customization is essential to the competitiveness of a company. To support managerial decision making, this paper proposes an integrated strategic evaluation framework based on the fuzzy Decision Making Trial and Evaluation Laboratory (DEMATEL) and the fuzzy Analytic Network Process (ANP) to assess effectively MC strategies in product development process with a real case study.

KW - Fuzzy decision making

KW - Mass customization

KW - Fuzzy analytic network process

UR - http://ecm.sckcen.be/OTCS/llisapi.dll/open/ezp_109452

UR - http://ecm.sckcen.be/OTCS/llisapi.dll/open/ezp_109452_2

UR - http://ecm.sckcen.be/OTCS/llisapi.dll/open/ezp_109452_3

U2 - 10.1142/9789814324700_0033

DO - 10.1142/9789814324700_0033

M3 - In-proceedings paper

SN - 978-981-4324-69-4

VL - 1

T3 - Computer Engineering and Information Science

SP - 229

EP - 235

BT - Computational Intelligence – Foundations and Applications

A2 - Ruan, Da

A2 - Kerre, Etienne E.

A2 - Ruan, Da

A2 - Chen, Guoqing

A2 - Li, Tianrui

A2 - Xu, Yang

PB - World Scientific Publishing Co. Pte Ltd

CY - Singapore, Singapore

T2 - 2010 - 9th International FLINS Conference on Foundations and Applications of Computational Intelligence

Y2 - 2 August 2010 through 4 August 2010

ER -

Buyukozkan G, Çifçi G, Ruan D. An integration of fuzzy analytic network process and fuzzy decision making for mass customization strategies. In Ruan D, Kerre EE, Ruan D, Chen G, Li T, Xu Y, editors, Computational Intelligence – Foundations and Applications: Proceedings of the 9th International FLINS Conference, FLINS 2010. Vol. 1. Singapore, Singapore: World Scientific Publishing Co. Pte Ltd. 2010. p. 229-235. (Computer Engineering and Information Science; 4). doi: 10.1142/9789814324700_0033