Deliverable 6.5 - Empirical study to identify change agents and communication effect in different approaches to behaviour change: Deliverable 6.5

One of the objectives of the RadoNorm project is to develop health communication tools and methods for behaviour change, focusing on individuals as well as specific groups. This deliverable (D6.5) reports the research on determinants of people’s behaviour by following the Intervention Mapping Protocol. The deliverable provides evidence, collected by qualitative and quantitative methods on the most important determinants of (un)healthy behaviours such as: (not) doing a home radon test and (not) applying mitigation actions. For each of these behaviours there is a wide range of potential behavioural determinants for residents as well as specific target groups such as building professionals (e.g. contractors for remediation actions).