Milk contamination

This paper reports on the public acceptance (in Belgium) of various management options for contaminated milk and highlights the implications for the decision-making process. We discuss the socio-economic variability and we show that public acceptance is not always reflected by the expressed consumer’s behaviour. We conclude that a majority of people favour a precautionary policy, aiming at preventing any contamination in the food chain, for instance by implementing clean feeding or disposal of contaminated foodstuff.